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History
Casa das Peles founded in 1961
Casa das Peles is a company created in 1961, initially operating in the personal name of "Miguel Martins da Silva", its founder, although it was known as Casa das Peles. At the beginning of its activity, in a space of 200 m2 on Estrada Nacional nº 3 (where it cut, made and sold leather clothing), it had a privileged location as this road at the time was the main connection between Santarém and Lisbon. In 1988, a rebranding took place to Casa das Peles Confecções Lda and with a family shareholder structure. To sustain its expansion, which at the time involved opening new stores in shopping centers, the company had 6 essential employees. Currently, the company has around 80 employees distributed across various sections. In Cartaxo, the company has an extensive covered area for production, storage and commerce, and also an uncovered area with parking for customers and a small playground, which delights younger customers. Casa das Peles' leading position in the national market is the result of more than 50 years of dedicated work and where no detail is the result of chance. To careful manufacturing - which uses the best raw materials and design - we combined a rigorous selection of employees and a planned implementation. These are our success factors and what gives Casa das Peles market leadership. From 1991 onwards, the expansion of distribution and marketing began with the opening of two stores, one in Caldas da Rainha and the other in Vila Nova de Gaia on the current Mainland. In 1992 the third store opened in Leiria, also in the Continente Shopping Center gallery, in 1995 the chosen location was the capital, in the current Continente in Telheiras, in 2000 another store opened in Cascais Marina, in 2002 it was time to open a store in Almada Fórum and that same year we opened a store in Coimbra at Retail Parque Mondego. The expansion continued in 2004 in Batalha, in the Rino e Rino Shopping Center and in Lisbon. Around 5 years later, the store was opened at The Style Outlet in Vila do Conde, the store at ArrábidaShopping, in Vila Nova de Gaia and the store at Centro de Lazer do Campo Pequeno. Today, stores remain open in Vila do Conde, Vila Nova de Gaia, Coimbra, now in Baixa (Rua Ferreira Borges), in Caldas da Rainha, Lisbon, Almada, Cascais and the store in Cartaxo. The company is then located in various parts of the country with the aim of reaching all its Customers. Every year, in addition to stores, the company is represented on average at 30 exhibitions in various parts of the country Currently, Casa das Peles has modern facilities in Cartaxo and a very large customer service and assistance capacity, with a wide range of branded leather clothing items, with a registered patent. and accessories from different brands. Here, customers can also find a small comfort café, with a wine cellar of wines from the Cartaxo wine region. |
Mission and valuesCreate, manufacture and sell leather articles, using raw materials from the best sources in a design studied for the Customer, in a concept that combines quality, price and service. |
FeedstockThe skins used in the manufacture of leather clothing are a by-product of the food chain. |
They are normally purchased at slaughterhouses by raw hide retailers who, after salting or drying them, classify them according to their characteristics and sell them to tanners. These skins are mainly used for footwear, upholstery and leather goods. Only a small percentage - the best hides - are used for clothing production. |
In the recent past, hides were tanned to become extremely resistant so that they would last for several tens of years. Today, this way of thinking has changed and more value is given to aspects such as lightness, softness to the touch, comfort, thickness and the possibility of being "finished" with all colors and shine. |
Tanning a leather is basically a process of preventing its deterioration, leaving it, at the same time, prepared to be "finished" according to its intended purpose. "Finishing" the leather means bringing it to the desired thickness, enriching it with oils that make it smooth and flexible, dyeing it and/or painting it. |
Tanning a hide seems relatively simple in the explanation given above, but in reality it means a chemically rigorous and labor-intensive process that takes an average of three months between the slaughterhouse and leaving the tannery. During this period of time, the skins are subjected to around 45 different operations, one by one or in groups. An error in the dosage of chemicals, a machine breakdown or human error can ruin this entire process, which is very intolerant of failures. |
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